Starting a new business can be challenging for any entrepreneur. From trying to stand out from competitors in saturated markets without sacrificing authenticity to managing operational costs, business owners have so many different factors to consider as they navigate their new business.

With hard work and a successful business model, any company can succeed. It’s just a matter of avoiding the most common mistakes and figuring out ways to succeed despite the challenges.

Let’s look at how to avoid making the seven common mistakes new entrepreneurs make.

1. Lacking a business plan

First and foremost, we cannot stress enough how important it is to have a business plan. Rather than flailing around and hoping you find what works best for your business, having a strong and actionable plan that you regularly follow and adapt will keep you on the map to success.

This can start with a simple business idea and grow into a full-fledged plan, with marketing strategies, 5-year financial outlook, and Research &Development (R&D) dedicated to your product or service. It can be daunting trying to approach starting the framework for your business, but there are plenty of helpful resources online to help .

When you have a business plan, you have your north star that you’re always looking to follow. That will help you fulfill your mission and stay organized along the way.

2. Not understanding your target audience

This is a simple and universal question for any entrepreneur: do you know who your target audience is? If the answer is yes, you know who you want to reach and market towards and who you want to use what your business provides. If the answer is no, you’re likely creating marketing content towards too broad of an audience, failing to win over your intended audience and potential customers along the way.

It’s imperative to understand that your business is not for everyone and instead do specific market research and analysis to find who can truly benefit from your products or services.

Successful entrepreneurs take their target audience and drive home the value and need of their business to them. The more convincing this can be done, the more likely it is for the target audience to not only try what you are offering but to then convert to a loyal customer of your business.

3. Not following a marketing strategy

No matter what your business is, marketing is essential to successfully deliver the value of your service or product to a specific target audience. Having a strong marketing strategy can help spread the word about your business and get people interested in the gap you’re trying to fill in the market. However, a weak (or total lack of) marketing strategy can put you at a disadvantage by limiting the chance of your potential customer learning about your business.

One of the biggest mistakes new entrepreneurs make is determining marketing is not in their skill set and ignoring important things like identifying your potential customers, creating social media content, and other strategies to promote your business. Understanding your target customer and reaching them with the right marketing campaign and content will get your business in front of the right eyes.

4. Being unwilling to adapt

The entrepreneurial journey is not a straight line. There will be ups and downs, key learnings, and key takeaways along the way. Therefore, it’s essential that as a new business owner, you keep an open mind. For example, if someone on your team suggests a better approach or program to track your inventory, rather than shutting them down and saying you 100% know best yourself, it’s best to hear them out.

You want your team members to feel like you are flexible and willing to learn, the same way you want them to be flexible and willing to learn.

Part of entrepreneurship is learning from the people around you, so keeping an open mind will help your business grow, and in turn help you grow as an entrepreneur.

5. Leaning too heavily on one person

Whether it’s a co-founder or a business coach, new entrepreneurs can often put their eggs into one basket. As a new business owner, it can be very easy to trust someone who either does or claims to, and believe they have the answers to the questions you’re asking.

However, the most successful businesses are those that are run by people who understand who to seek advice from and when. There is no one person who will turn your business from a zero to a hero, and there is no one person who will know the answer to every one of your questions.

Our advice is to keep an open mind but keep that mind open for more than one person. A knowledgeable team will help guide you toward the right decisions.

6. Being too frugal

We’re not telling you to go out and spend $1 Million on five different things without a plan. However, too many entrepreneurs are afraid to spend their money on things they need in their attempts to succeed. Part of being a new business owner is being willing to take chances. Hey, you already decided to start a business, which is a huge chance in itself!

While being financially responsible is very important, financial responsibility doesn’t mean never spending anything. A better strategy is spending money on the right things when the time is right.

And trust us, there will be times when the time is right.

7. Trying to do everything yourself

In the same way you don’t want to lean too heavily on one person, you also don’t want to do everything yourself. As suggested earlier it’s best practice to listen to and evaluate the advice of various experts or knowledgeable individuals. You’re a new business owner, and you likely don’t know everything required to run your business successfully. Additionally, building a business requires so many different components. While you may be an expert in one area, it’s not expected for you to be an expert in every area.